Hi, I'm Ana Santos
A curious mind turned digital marketer, with an MSc in Digital Marketing and a BA in Business. My journey into digital marketing wasn’t a straight line; it evolved naturally from a place of curiosity and hands-on experience.
My Story
It all began when I worked as a waitress and started experimenting with paid advertising to help raise awareness for the restaurant. That spark led me to pursue formal education in digital marketing, where I became fascinated by the endless opportunities and layers of the digital world. I knew I had found the right path.
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Fast forward to today: I’m a Digital Content Coordinator with three years of experience in the FMCG industry. I support content strategy, manage social media and eCommerce content, and contribute to the development and execution of digital campaigns across web and social platforms. I also collaborate on video production and assist in the creation of offline marketing materials such as signage, print collateral, and brochures.
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I consider myself a versatile digital marketer, comfortable working across strategy, content, social, eCommerce, and even offline channels.
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What drives me is the blend of structure and creativity. Whether it’s building a brand, crafting digital experiences, or solving complex challenges, I thrive on delivering work that makes a real impact.
Education & Certification
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MSc in Digital Marketing strategies.
Munster Technological University
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Digital Traffic Manager / Media Buyer
Completed a comprehensive course on Meta paid ads, covering Business Manager setup, audience targeting, ad creation, and campaign management.
Marketing Copywriting for Social Media
The course covered copywriting formulas, leveraging buyer personas, and tailoring content for LinkedIn, Twitter, Facebook, and Instagram.
BA in Business Administration.
University Nove de Julho
CMS Marketing Certified
Completed HubSpot Academy’s Content for Marketers Certification Course, focusing on optimising website performance using Content Hub. Explored user experience, design principles, and SEO strategies to attract and convert visitors.
SEO Foundations
Explored the fundamentals of SEO, including interpreting search engine results and understanding their impact on businesses. Learnt foundational optimisation strategies such as keyword research, link building, and content optimisation.