DS Beauty Aesthetics
2023
Rebranding, Graphic Design Consultancy, Local SEO, and Website Creation
Following a business name change from DS Studio to DS Beauty Aesthetics, the client sought advice on whether a full rebrand was necessary. Alongside this, I created a one-page website to showcase their services and supported their local SEO by setting up and optimising their Google My Business profile.
About / Objective
BS Beauty Aesthetics is a well-established beauty studio known for high-quality treatments, primarily for a female audience. In response to changing business needs, the studio underwent a brand refresh to better reflect its growth and goals. This included rebranding, a new website, and local SEO support to improve visibility and engagement with its target market.
Website: Dsbeautyaesthetics.ie
Instagram: dsbeautyaesthetics_
Strategy\Tactics
The following strategy and actions were developed:
Consultancy and Rebranding Assessment
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Brand Identity Development
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Logo Redesign and Graphic Design
A consultancy session was held to assess the need for rebranding following the business name change. Audience demographics, market positioning, and brand perception were reviewed to guide the next steps.
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From this, a rebranding strategy was developed, focused on creating a new identity that reflects the studio’s values and appeals to both existing and potential clients.
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A key element was the logo redesign. Several concepts were explored to produce a bold, memorable design that captures the essence of BS Beauty Aesthetics.
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I also designed supporting print materials, including leaflets, stickers, signage, business cards, and other branded assets—ensuring a consistent and professional look across all touchpoints.
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One-Page Website Creation
As part of the rebrand, a one-page website was developed to act as a digital storefront for BS Beauty Aesthetics. Designed with clarity and aesthetics in mind, it highlights the studio’s services, pricing, and contact details in a user-friendly, visually appealing format.
Local SEO Assistance
To boost local visibility, I set up and optimised the studio’s Google My Business profile. This included accurate business information, high-quality imagery, and keyword-rich descriptions to improve local search performance.
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The rebrand delivered a fresh, modern identity that reflects BS Beauty Aesthetics’ commitment to quality and innovation. Combined with the new website and local SEO efforts, the studio is now better positioned to attract and engage its target audience.